ABOUT THE FOUNDERS

Founded by wine aficionados and husband & wife team, Russell & Gabriella Lamb. 6PERCENT was born out of their frustration at the after effects of having a few glasses of wine, and the lack of satisfying low-no options on the market.

"We have always loved the ritual of a great bottle of wine - the way it marks the end of a day and brings people together. But after becoming parents, we found that the fatigue which so often followed the next morning was a "cost" we could no longer afford" says Russell.

With Russell’s background in project and programme management for major blue-chip retail and finance companies, together with Gabriella’s entrepreneurial and wine expertise, they decided that the all-or-nothing approach to drinking had to be reimagined.

They wanted to make special occasions more enjoyable, believing that with the right process, and high quality grapes you can get great tasting wine without head-spinning amounts of alcohol.

“6PERCENT is the ideal choice for wine lovers who want all the flavour of top quality wine without the full effects of alcohol that can often leave a mark the next day,” says Gabriella.  

THE MAGIC TRIO

6PERCENT’s third co-founder is Jason Senitt, a highly respected expert in alcohol and beverage marketing with a distinguished career spanning some of the world’s leading brands.

Jason has held senior leadership roles at Diageo, Pernod Ricard, and Suntory, where he helped shape global campaigns and brand strategies.

Jason is also a father of young children and shares the company’s vision of creating smarter, lifestyle-friendly alcoholic beverages - drinks that allow people to enjoy their evenings without compromising their mornings.

WINE FOR PEOPLE WITH BIG PLANS TOMORROW

WANT TO KNOW MORE?

Find out about how our wine is made and the expert wine making behind the bottle.